New Reader Awareness Campaign

New Readers Awareness Campaign

In 2017, Wikimedia User Group Nigeria collaborated with the Wikimedia Foundation to launch a major Wikipedia awareness campaign in Nigeria. To support this initiative, we partnered with Anakle, a Lagos-based organization specializing in video production, digital design, and marketing.

Anakle provided creative development, insights on audience appeal, and led all aspects of video production. Together, we devised a strategic approach for distributing the campaign across relevant digital platforms to reach new users unfamiliar with Wikipedia.

We selected creative scripts inspired by two notable cultural figures: the character Okonkwo from Chinua Achebe’s Things Fall Apart, and Emmanuella, a prominent Nigerian web comedian.

Two impactful videos were launched in October 2017 and achieved over 10 million combined views. This success earned the project team the 2018 African Excellence Awards. The award ceremony was held in Dublin, Ireland.